Own Every Lap.
Relive Every Moment.
Formation Lap uses visual AI to turn your race weekend photos and videos into an intelligent, searchable archive. Discover moments by car, driver, team or location. Relive the action on a 3D track timeline. Professional tools included for teams and broadcasters.
Rule the Race Weekend
Every car. Every corner. Every memory.
Race Vision
Point your camera at any car and instantly unlock entry details, driver info and live race stats.
Organize Any Way
Automatic detection of cars, teams, drivers and race moments - find any photo or clip instantly.
3D Track Timeline
Explore your media on a living 3D circuit map and scrub through time to relive every lap as it happened.
Pro Workflow
Powerful batch tools for pros to tag, rate and export thousands of images with surgical speed.
IMSA Weathertech
'23 '24 '25 '26
World Endurance Championship
'23 '24 '25 '26
Intercontinental GT Challenge
'25 '26
IMSA Michelin Pilot Challenge
'25 '26
Lamborghini Supertrofeo
'25 '26
Porsche Carrera Cup NA
'25 '26
What's Next?
Vote for the series you want to see. Your input shapes our roadmap.
Get Early Access
Limited spots in the private beta. Sign up to receive an invite.
We respect your privacy — only emails to send invites and updates.
Partnership & Enterprise
Bring Formation Lap to your series, team or practice
Teams & Drivers
Get attention quickly. Automated discovery of team media from every race.
Sanctioning Bodies
Premium experience for fans, custom integrations, data partnerships, licensing and marketing opportunities.
Photographers & Media
Professional tools for sifting, tagging and exporting thousands of images in minutes.
Tracks & Venues
Enhanced media presence and new revenue streams for venues and sponsors.
Interested in a partnership? Contact us here.